Ads Management Software for Marketing Agencies | HeyMetrix

For Marketing Agencies

The ads platform built for agencies, not just accounts

HeyMetrix is an ads management platform designed for marketing agencies: every client becomes a monitoring project, AI agents handle campaign building, monitoring, and reporting, and clients participate through branded portals with read-only access. Users and clients are unlimited per organization.

Most ads tools are built around one ad account. Agency work is different: many clients, many accounts, client communication, and a team with different roles. That difference is HeyMetrix's design center.

  • Unlimited users & clients
  • Client portals & white-label
  • Owner/Admin/Editor/Viewer roles
  • Google Ads + Meta + GA4
  • Built in Germany, GDPR compliant

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How does the multi-client workflow look?

Each client typically gets one monitoring project bundling their Google and Meta campaigns, with its own alert rules, its own AI briefing every night, its own access list, and its own branding. Projects are organized in folders with tags, search, and priority labels showing the severity of open issues, so the morning triage across 30 clients takes minutes.

The dashboard aggregates everything: a 14-day performance overview across all campaigns, projects with open alerts and their briefing headlines, recent activity from portals and feedback.

Where does the “3x the output” actually come from?

From removing the three biggest time sinks of agency ads work, with an AI agent in each:

  • Campaign setup: briefing to publishable campaign in ~30 minutes instead of 2–3 hours. Research, structure, copy, and assets are generated; you review the checkpoints.
  • Monitoring: hourly status checks and nightly AI briefings replace dashboard rounds. You read headlines and act on alerts instead of scanning tables per client.
  • Reporting: the Reporting Agent assembles client-ready report pages from live data in minutes instead of an evening of copy-pasting charts.

How do clients participate without getting account access?

Clients are invited as external viewers: their own login, read-only, limited to what you share. A client portal bundles their reports, monitoring views, and campaign drafts behind one branded link. On campaign drafts, clients comment directly on headlines, keywords, and images, and the AI turns that feedback into ready-made alternatives for your team to approve.

How does team management work?

Organizations support the roles Owner, Admin, Editor, and Viewer, at organization level and per resource. Every project, report, campaign build, and portal has its own access list, so a junior can edit two clients and see none of the others. Email invites carry roles and expiry; domain-based auto-join onboards new colleagues automatically. Users and clients are unlimited.

Can I run it under my agency's brand?

Yes, on two levels: organization branding puts your logo and name into the app itself, and per-client brandings (colors and logo, auto-extractable from the client's website) style every shared view, report, and portal. Clients see your agency's brand, not ours.

Where does the data live?

HeyMetrix is developed in Germany by Franco Consulting GmbH and hosted in EU data centers (Hetzner, Germany), fully GDPR compliant. All platform connections are OAuth-based (no tags, no scripts, no developer needed) and can be revoked anytime. The full product, agents included, works in English and German.

Honest scope

HeyMetrix currently covers Google Ads, Meta Ads, GA4, and Trello. LinkedIn, TikTok, Microsoft, and Pinterest Ads are roadmap. It publishes new campaigns and runs status/budget automations, but doesn't edit bids or creatives of running campaigns. Early access: free testing, final pricing TBD.

Frequently asked questions from agencies

What does HeyMetrix cost for an agency?

Final pricing is not set yet. Early-access agencies test for free and receive permanent preferred conditions at launch. No credit card required.

Is there a limit on team members or clients?

No. Users and client viewers are unlimited per organization; access is controlled by roles, not by seats.

Can freelance PPC managers use it too?

Yes, the workflow scales down to one person managing several clients. The agent leverage (build, monitor, report) applies the same way; teams and roles simply stay unused until you grow.

Which ad platforms are supported?

Google Ads (deepest integration, incl. MCC hierarchies) and Meta Ads, with Google Analytics 4 data alongside and Trello as a briefing source. More platforms are on the roadmap.

Is HeyMetrix GDPR compliant?

Yes. Developed in Germany, hosted in EU data centers, 100% GDPR compliant, including German-language UI, agents, and support.

3x the output, same team

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