Platform: Meta Ads
Meta Ads management with AI agents
HeyMetrix manages Facebook and Instagram advertising for agencies: it builds and publishes Meta image campaigns from a briefing, monitors campaigns, ad sets, and ads with ~60 unified metrics and hourly status checks, breaks performance down to placement level, and automates budgets and status on weather and time signals.
Meta campaigns live in the same projects, tables, and reports as your Google campaigns: one workflow for both platforms. This page lists what the Meta integration specifically covers.
- Facebook + Instagram
- Image campaign publishing
- Breakdowns to placement level
- CBO & ABO budget automation
- Creative thumbnails in reports
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What does HeyMetrix do on Meta Ads?
The integration covers the full workflow:
| Area | What it covers |
|---|---|
| Connect & sync | OAuth connection; nightly structural + metrics sync for campaigns, ad sets, and ads, including creative thumbnails |
| Campaign building | Image campaigns for Facebook/Instagram: ad set structure, targeting, Pixel tracking, ad copy, Page/Instagram identity |
| Monitoring | ~60 unified metrics incl. reach, frequency, results, cost per result; side by side with Google campaigns |
| Status checks | Hourly: disapproved ads, paused campaigns, billing and account issues |
| Breakdowns | Age, gender, country, device, and down to placement level (Feed, Stories, Reels …) |
| Automation | Signal Automation: pause/activate campaigns, ad sets, ads; set budgets (CBO at campaign level, ABO at ad-set level) |
| Reporting | All Meta data in the canvas report builder, incl. creative previews |
How does building a Meta campaign work?
The Campaign Builder takes your briefing through the same pipeline as Google campaigns: research, creation, client review, publish. For Meta it generates the ad set structure with targeting, sets up Pixel tracking, writes the ad copy, and handles Page and Instagram identities, including automatic creation of a Page-backed Instagram account where none exists.
Images get special treatment: AI vision analysis of each uploaded image, clustering into motive sets, and smart cropping to the required aspect ratios (1.91:1, 1:1, 4:5, 9:16). Placement previews show the actual ads before publishing, which always happens paused.
How does Meta monitoring differ from Google monitoring?
It doesn't, and that's the point. Meta campaigns appear in the same project tables with the same unified metrics, alerts, and status checks. Meta-specific additions: creative thumbnails synced into the UI and reports, results/cost-per-result metrics, and breakdowns down to placement level, so you can see Stories vs. Feed vs. Reels performance per campaign.
How does automation handle CBO vs. ABO campaigns?
Signal Automation respects Meta's budget model: for CBO campaigns (campaign budget optimization) budget actions apply at campaign level; for ABO campaigns (ad set budgets) they apply at ad-set level. Status actions (pause/activate) work on campaigns, ad sets, and individual ads. All rules come with test mode, backtesting against historical weather, and automatic rollback.
Honest scope
Meta publishing currently covers image campaigns (Facebook/Instagram); no video or carousel creation yet. Like on Google, HeyMetrix doesn't edit creatives or bid strategies of running campaigns. Advantage+ and Meta's native optimization stay with Meta.
Frequently asked questions about Meta Ads management
Does HeyMetrix cover both Facebook and Instagram?
Yes. Campaigns, ad sets, and ads for both placements sync into monitoring, and publishing handles Page and Instagram identities, including automatic Page-backed Instagram creation.
Which Meta campaign types can it publish?
Image campaigns for Facebook and Instagram, fully supported, including ad set structure, targeting, Pixel tracking, and smart-cropped creatives. Video and carousel formats are not built yet.
Can I see which placements perform best?
Yes, breakdowns go down to placement level (Feed, Stories, Reels, and more), alongside age, gender, country, and device.
Does budget automation work with ABO campaigns?
Yes. Signal Automation sets budgets at campaign level for CBO campaigns and at ad-set level for ABO campaigns, matching how Meta actually manages budgets.
Do Meta and Google campaigns share one view?
Yes. Both platforms appear in the same project tables with ~60 unified metrics, the same alerts and status checks, and the same reports.
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