Platform: Google Ads
Google Ads management with AI agents
HeyMetrix manages Google Ads end to end for agencies: it builds and publishes Search campaigns with real Keyword Planner data, monitors accounts with ~60 metrics and hourly status checks, automates campaigns on weather and time signals, and reports with GA4 data alongside. Connected via OAuth, including MCC hierarchies.
Google Ads is HeyMetrix's deepest integration. This page lists exactly what it does and doesn't do on the platform.
- OAuth incl. MCC/manager accounts
- Real Keyword Planner data
- Search campaign publishing
- Hourly status checks
- GA4 data alongside
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What does HeyMetrix do on Google Ads?
The integration covers the full workflow:
| Area | What it covers |
|---|---|
| Connect & sync | OAuth connection incl. MCC/manager hierarchies; nightly structural + metrics sync; on-demand refresh |
| Research | Google Keyword Planner: real search volumes, CPC ranges, competition |
| Campaign building | Search campaigns fully supported: keywords, ad groups, RSAs, sitelinks, callouts, snippets; published paused or exported as CSV |
| Monitoring | ~60 metrics down to ad level, custom formula columns, metric alerts, budget caps |
| Status checks | Hourly: disapproved ads, budget-limited campaigns, billing issues, suspended accounts, pending reviews |
| Automation | Signal Automation: pause/activate campaigns, ad groups, ads; set daily budgets; weather- and time-triggered with rollback |
| Analytics | GA4 metrics next to Google campaigns (linked via campaign IDs) |
| Reporting | All Google Ads data in the canvas report builder, agent-built pages |
How does campaign building work for Google Ads?
The Campaign Builder takes a briefing (text, Excel media plan, or Trello card) through research, creation, and client review to publishing, typically in ~30 minutes. Keyword data comes from Google Keyword Planner via your connected account; ads are generated as responsive search ads per ad group; publishing creates the complete structure directly in Google Ads, always paused. Google Search is fully supported; Performance Max, Demand Gen, and Display exist but are flagged experimental.
How does Google Ads monitoring and alerting work?
Google campaigns appear in monitoring projects with drill-down from campaign to ad group to ad, side by side with Meta campaigns. Metric alerts watch deviations you define (CPA, ROAS, cost, and ~60 metrics more); hourly status checks catch platform issues from disapproved ads to billing problems; the nightly AI briefing summarizes each project, optionally as a morning email.
What can be automated on Google Ads?
Signal Automation rules react to weather forecasts (Open-Meteo, up to 7 days ahead) and time of day: pause or activate campaigns, ad groups, or ads, and set campaign daily budgets to absolute amounts. Every rule supports test mode, backtesting against historical weather, and three rollback strategies, including automatic reversal when the trigger condition ends. This replaces the classic Google Ads weather script, without JavaScript.
Does it work with MCC / manager accounts?
Yes. The OAuth connection supports manager-account hierarchies, so an agency connects its MCC once and manages the client accounts beneath it. Multiple Google connections per organization are supported, reconnection flows handle revoked access, and accounts can be scheduled for deletion.
What HeyMetrix does not do on Google Ads
It does not change bid strategies or edit creatives of already-running campaigns, and it doesn't replace Google's own optimization (Smart Bidding). PMax, Demand Gen, and Display building are experimental. Data syncs nightly with hourly status checks and on-demand refresh; it is a management layer, not a real-time bidding tool.
Frequently asked questions about Google Ads management
Does HeyMetrix support Google Ads MCC accounts?
Yes, OAuth connect supports manager-account hierarchies. Connect the MCC once and work with the client accounts beneath it.
Can it publish campaigns directly to Google Ads?
Yes, Search campaigns publish directly via the official API, always created paused. Alternatively, export as CSV for Google Ads Editor.
Is the keyword data real Keyword Planner data?
Yes. Search volumes, CPC ranges, and competition come from Google Keyword Planner through your connected account, never AI estimates.
Can it replace my Google Ads scripts?
For weather/time automation and anomaly-style alerting: yes, with a visual editor, backtesting, and rollback instead of JavaScript. Highly custom scripts beyond those use cases remain scripts.
How does GA4 fit in?
GA4 connects via its own OAuth; ~13 metrics and 6 dimensions appear next to Google campaigns in monitoring and as dedicated pages in reports, linked via Google Ads campaign IDs.
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