Glossary

Page Views (GA4)

Page views count every time a page on your site is loaded or reloaded. They measure raw content consumption: which pages get seen, how deep visitors go. Divided by sessions, they show how many pages a typical visit covers.

How to read it

For landing pages, views per session near 1 plus low engagement means visitors bounce off the entry page. The ad promise and the page content probably diverge.

Where it misleads

Reloads and back-button navigation count again. High page views can signal engagement, or confusion.

Related terms

Sessions (GA4) →

A session is one visit to your website: it starts when a user arrives and ends after 30 minutes of inactivity. One user can have many sessions. Sessions measure visit volume, the standard unit for 'how much traffic did the campaign send?'.

Active Users (GA4) →

Active users is GA4's primary user metric: the number of distinct people who had an engaged session or fired a first-visit/engagement event in the period. It replaced Universal Analytics' 'users' as the default headcount of your website audience.

Engagement Rate (GA4) →

Engagement rate is the share of sessions that were 'engaged': lasted over 10 seconds, had a key event, or included at least two page views. It's GA4's inverse of the old bounce rate: it measures how many visits showed any real interaction.

Metrics explained are nice. Metrics watched are better.

HeyMetrix monitors all of these across Google and Meta, with alerts and a nightly AI briefing.

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